Marketing Poultry Products
The ultimate goal of every poultry farmer is to make great sales at each harvest and unfortunately, a lot of poultry farmers get stuck at this point. They spend months raising and feeding birds; and when its time to sell, they dont achieve much results. Not because there is a shortage of demand for their products; but because they have not really paid attention to the sales and marketing aspects of their business. As a poultry farmer, you should not be too caught up with the operational aspects of your business so much that you now neglect the sales aspect. If you ask me, I would say that the sales and marketing aspect is even more important after all, you are not rearing chickens for family use. If you are into poultry farming to earn profits, then you must pay attention to the marketing aspects of this business. Today, I want us to discuss some of the methods that you can use as a poultry farmer to increase sales and expand your income from your poultry business. Some smart ideas include-: 1. Bypassing the middlemen-: Most poultry farmers rely on middlemen to help sell their products. They sell in bulk to other people who in turn sell to the consumers. If you want to sell faster, then you should sell both in wholesale quantities and resale quantities. You can sell in retail quantities if you have your own sales outlet. Look for a good location to rent a store and then use it to stock products from your farm so that in addition to selling to wholesalers, you can also sell to retailers. 2. Take your business online-: Everybody hangs around the internet these days. A large percentage of people make use of the internet around the world daily and if you want your business to thrive, you cannot close your eyes to the internet. Your social media account is a very good place to promote your business and increase awareness for your products. I have a lady that I am following on Instagram who regularly posts pictures of attractively packaged, fresh products from her poultry farm on her page. She has a lot of followers and people keep asking her where they can get her products in the south even though shes based in the North. I am very sure that a lot of Northerners patronize her too. If you want to sell your products faster, you should have a strong internet presence so that people can order for products online and even those that do not order online would be able to recognize and buy your products when they see it in supermarkets or grocery stores.