Industry, Treading, Mechanical
Before starting up your poultry farm, it is important to know the market requirements for the targeted market, the investment costs, running costs, and expected revenue for the different products. The market for poultry products maybe categorized as follows: Farmer to Trader products are sold at the local market or farm gate. Farmer to retailer products are sold to supermarkets and restaurants. Farmer to leading farmer products are sold to a leading farmer who can access markets that demand large volumes. Farmer to co-operatives products are sold to co-operative or processor or exporter where farmers can stock their bulk poultry products and sell to processors/packers. Contract Farmer Farmer is guaranteed by buyer of market. Market trends in Kenya indicate that demand for poultry products is increasing as urban populations become aware of the healthy benefits of white meat. Organic Chicken and Organic eggs have become the healthier alternative. It is important that you have the right information when writing your marketing plan. We can assist you to develop a comprehensive marketing plan in any county in Kenya for your poultry products.