BuyingPoultry makes it easy to cut through confusing labels on food and find products that match your values. Our rating system provides reliable information that allows you to understand the level of animal welfare associated with different poultry products by slotting products into one of seven tiers and providing details about the farming and auditing practices common in each tier. For those seeking some basic guidance, we make simplified product recommendations by classifying each tier of products as either Avoid, Better, or Best. For those seeking a more precise assessment of animal welfare, we provide expert animal welfare assessments of each tier in the form of an easy-to-understand A through F letter grade. Reliable Information First and foremost, BuyingPoultry helps you understand what you can reliably know about almost any poultry product by putting products in one of seven tiers based on the welfare claims and certifications each product bears. We assume the birds are raised to the minimal standards guaranteed by these claims and certifications. Each tier is defined briefly in the diagram above and rigorously in the grid below. A comprehensive glossary is also provided for your convenience. We hope this information helps you reach your own conclusions and identify the products that match your values, whatever those values are. Recommendations If you are looking for more than just information and want guidance on what buying choices will support more humane practices, you’ll appreciate that each product will be clearly marked as either a product to Avoid—products that support the current status quo—or products that are Better or Best choices. Products ranked as Better choices do not necessarily include welfare improvements, like providing access to the outdoors, that many consumers seek, but they are meaningfully better than standard practice and often are the only higher welfare products available. Products ranked as Best choices range somewhat in the level of welfare they provide (use grades to differentiate), but all represent at least a substantially better life for birds or, in the case of plant-based alternatives, don’t require birds at all. Expert Welfare Assessments For those seeking even more nuanced guidance, BuyingPoultry also tells you what our expert Animal Welfare Advisory Committee thinks about each of these tiers in the form of a familiar letter grade, A through F. The grades reflect an understanding of animal welfare rooted in science and based on our Animal Welfare Advisory Committee’s analysis of what constitutes the Optimal Available Welfare. Authoritative Experts While the information we provide about the standards of each of the animal welfare certifications is objective, our grades reflect the judgments of our Animal Welfare Advisory Committee. The Committee is solely responsible for the BuyingPoultry grades and so a great deal depends on their experience, expertise, and commitment to animal welfare. That’s why we created a committee made up of giants in the field of animal ethics, like University Professor Dr. Bernard Rollin, the father of veterinary ethics and an author of parts of the federal Animal Welfare Act, and some of the nation’s most respected farmers, like Frank Reese, a fourth generation poultry farmer whose farm is sought out nationally as a model of high welfare and who the New York Times has hailed as “a hero of the sustainable movement.”1 We have relied on their expertise, integrity, and ultimately their judgments, to give products welfare grades. Take a moment to get to know our Committee by reading their full bios on the About Us page, and then take them along with you to the supermarket by searching for products and brands. Rooted in Science The scientific basis that informed BuyingPoultry’s animal welfare grades is documented in an annotated bibliography of more than 70 peer-reviewed sources. The bibliography was reviewed and endorsed by the BuyingPoultry Scientific Advisory Committee, made up of leading animal welfare scientists Drs. Temple Grandin and Ian Duncan. You can review the bibliography here.